Metrolight Expands Operations and relocates its Headquarters to CaliforniaFeb. 15, 2011
Netanya, Israel and Dana Point, CA—February 16, 2011--Metrolight, the leading provider of smart High Intensity Discharge (eHID) energy efficient lighting solutions, announced today the relocation of its headquarters to Dana Point, California. The company’s operations center will remain in Brentwood,TN. The U.S. team is expanding in response to growing demand for Metrolight’s energy and cost efficient technology.
The move to California is a tactical one as 30% of the country’s energy consumption is attributed to this state. In addition, California offers one of the largest utility rebates specifically for HID technology.
Metrolight has experienced a significant upturn in the retail sector, winning several multi-million retail projects incorporating digital control and monitoring systems. This has been the result of a deliberate strategy aimed at penetrating the retail sector by focusing on developing new partnerships with the nation’s largest ESCO companies and leveraging the solution’s control capabilities to further reduce energy costs.
“Reducing energy costs of lighting has been a main driver of change within the lighting industry,” said Zvi Segal, Metrolight CEO. “Our expansion in the U.S. is a direct result of the growing demand for our energy efficient HID lighting solutions in several key applications and shows our continues commitment to our U.S. partners.”
According to a recent report from Pike Research, energy efficient technologies will make up over 75% of the U.S. lighting market by 2020. Metrolight is taking the step in preparing itself for this growth by expanding its team. Metrolight is pleased to announce that Mr. Wayne Letwink has joined Metrolight as their National OEM Business Manager and will be situated on the East Coast. Mr. Letwink will concentrate on the specifications market, a key market in driving product development and new utility rebate acceptance across the U.S. Mr. Letwink’s national network of specifiers and designers and key relationships will be crucial in creating an immediate impact and driving demand for Metrolight’s partners in the OEM sector.
“The opening of offices in this key region and the appointment of Mr. Wayne Letwink will enable us to leverage our technology to gain market traction and better serve our growing customer base,” says Michael McMahon, Director of US Business Development.
For more information on Metrolight’s energy efficient Smart Electronic HID lighting solutions visit www.metrolight.com.